Some companies consider their entire website as one whole advertisement. Websites can be considered like a potentially endless, digital, interactive brochure that act like any other brochures, in regards to promoting goods and services, as well as provide informational material about their company.

A web site can also be used as a source of entertainment and information that people can visit and re-visit in hopes of making them loyal patrons of their companies brand. The home page of a website is crucial to the success of the overall site, as it leads the viewer through various pages and interactive programs that are meant to captivate audiences and hopefully encourage them to return. The home page itself, can be several pages long, in reference to an 8 1/2 by 11 inch page and can include videos, updates, visuals, and interactive activities.

A companies site acts as a virtual storefront where customers, prospects, and stakeholders can come to find out more about the company. It has become more and more crucial that industries keep up with new, cutting-edge technology and modern times which is why companies are likely to hire entire advertising teams to design their web pages in order to market themselves to customers as accurately and efficiently as possible.

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